E-book
You do you
A fresh new voice in inspiration for business professionals, You do You takes competitive strategy into the 21st century. Combining insights from cognitive psychology and recent sociological transformations, the writers create a compelling case for a counter-intuitive approach: turning your focus inward to become a better brand for your consumer. In irresistibly persuasive language, Nele Pieters and Stephanie Duval build on the foundation of competitive strategy developed in recent decades, and they...