E-book
The customer leader
The Customer Leader makes your favorite management books obsolete. You can start emptying and rearranging your bookcase and make room for the Customer Leader. The Customer Leader is an action-packed, no-nonsense page-turner. It helps you to define value, analyze the arena you are competing in, develop a winning value proposition, and build a customer-driven organization. The Customer Leader is about leadership, customers, and creating great business. It addresses the most important question every...