Luisterboek
The Ideas of Michael Porter About Strategy
Michael Porter is basically occupied with just one topic: Strategy. But let´s face it: strategy is so broad and deep you could spend a lifetime studying it. Which is precisely what Michael Porter has been doing. For several decades, in fact, he has been studying and writing about nothing else. There are many definitions for strategy, but most of them – including Michael Porter´s – center on the long-term direction of a company. Porter says: “Sound strategy starts with having the right goal. And...